What is SEO and PPC , where can I learn them?

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What is SEO and PPC digital marketing, how can I learn them from where, what are educational requir

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Posted by Shikha
Asked on 2017-09-18 12:55 am
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SEO stands for search engine optimization and PPC stands for Pay per Click. Anyone who wants to make a career as a digital marketer needs to learn about these two concepts. PPC is paid version of marketing where you can drive traffic to a particular page by paying on each clicks. Most commonly used tool for this is Google Adwords where one can place bids for each clicks. SEO is free way of driving traffic but involves hard work and patience since it involves optimizing website according to search engine algorithms

To learn SEO and PPC, you may do the digital marketing course provided by Google for free. At the end of the course, you get a Google Certification. Otherwise, you may also do a short-term digital marketing course from online training companies like Digital Vidya or Edureka or offline training institutes such as NIIT.

However best way to learn then is to do an internship with some startup or online company. This will allow you to understand these things practically and without practical knowledge you won't grab them

Another great and inexpensive way of learning this internet marketing tools are tutorials on YouTube. These hour-long videos properly explain the basics of SEO and PPC as well as teach you algorithms to perform them for a website.

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Posted by Gunjan (Questions: 2, Answers: 126)
Answered on 2017-11-19 5:16 pm
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